Bangladeshi conglomerate Pran and several other homegrown companies have drawn strong attention at the Malacca International Halal Festival 2025, underscoring Bangladesh’s growing presence in the global halal market.
This is Bangladesh’s second consecutive participation in the four-day fair, held from October 16 to 19, which features exhibitors from eight countries across nine sectors, including food and beverages, halal fashion, and halal tourism.
The event was inaugurated by Malacca Chief Minister Utama AB Rauf bin Yusuh, in the presence of Bangladesh High Commissioner to Malaysia Manjurul Karim Khan Chowdhury, Malaysia’s Religious Affairs Minister, and delegates from Brunei, Indonesia and Singapore.
Pran leads Bangladesh’s showcase
Bangladesh’s pavilion — set up with the support of the Bangladesh High Commission in Kuala Lumpur — featured a diverse range of export products, from food and beverages by Pran to ready-made garments, jute goods, ceramics, pharmaceuticals, leather and plastic products.
Chief Minister Rauf and other dignitaries toured the Bangladesh booth after the inauguration, where High Commissioner Chowdhury and his wife Farzana Nasrin highlighted the export potential and halal certification standards of Bangladeshi products. They also sought cooperation from Malacca’s authorities and businesses in expanding market access for Bangladeshi goods in Malaysia.
Expanding Bangladesh’s halal footprint
The High Commission said participation in such international fairs is part of a broader strategy to diversify Bangladesh’s export base and promote halal-certified products in new markets across Southeast Asia.
A short documentary on the upcoming Global Sourcing Expo 2025 in Dhaka — along with segments promoting Bangladesh’s export, investment and tourism sectors — was screened during the festival.
On the closing day, the Bangladesh High Commission received a certificate and memento in recognition of its “successful participation and effective branding” at the festival.
Organisers praised Bangladesh’s active engagement, noting that such initiatives were helping boost the visibility of Bangladeshi products and services in the regional halal economy, now valued at over $3 trillion globally.