Mithai, a popular retail chain of PRAN Group, has awarded the winners of its 'Sweet Trip' campaign. Eleash Mridha, Managing Director of PRAN Group, handed over the prizes to the winners during a programme held recently at the group’s head office in Badda, Dhaka.
Farida Sultana Akhi from Dhaka won the Nepal couple tour as the first prize of the campaign. Other winners received prizes including air conditioners, TVs, air coolers, microwave ovens, and many more.
Addressing the programme, Eleash Mridha said, "The love and trust of consumers across the country is our biggest motivation. Pran Group always believes that it is important to build a relationship with consumers along with creating quality products. Mithai is a successful embodiment of that idea. The Mithai brand aims to deliver our country's traditional sweets nationwide through healthy and modern packaging.
S M Hafizur Rahman, Chief Operating Officer of Mithai, Anisul Islam, Head of Marketing, Amitav Ray, Assistant General Manager, and Masum Billah, Deputy Brand Manager and senior officials of the company were present at the programme.
The 'Sweet Trip' campaign ran from March to May in this year. The winner has been selected through verification from among the more than one lac customers who participated in this campaign.