RMG exports surge in non-traditional markets

In the fiscal year 2024–25, Bangladesh’s readymade garment exports grew by 8.84 per cent, with non-traditional markets seeing a 5.61 per cent increase. 

However, exports to countries like Russia, the UAE, and Malaysia declined, prompting industry leaders to urge a focus on new market opportunities.  

According to the Export Promotion Bureau (EPB), RMG exports to non-traditional markets reached $6.44 billion in 2024–25, up from $6.09 billion the previous year, accounting for 16.36 per cent of total exports. 

Amid global market competition and stagnant growth in traditional markets, this growth signals new potential for Bangladesh’s RMG sector.  

Japan, Australia, and India led non-traditional markets, with exports to Turkey rising by 25.62 per cent, India by 17.39 per cent, and Japan by 9.13 per cent. 

Conversely, exports to Russia fell by 10.28 per cent to $326 million, to the UAE by 10.96 per cent to $232 million, and to Malaysia by 11.21 per cent to $189 million. Industry experts suggest targeted strategies could help Bangladesh regain a foothold in these markets.  

Experts emphasise that competing on low prices alone is unsustainable. High-quality, innovative designs, sustainable production, and cost-effective, eco-friendly processes are critical for future competitiveness.  

Mohiuddin Rubel, former BGMEA director and managing director of Bangladesh Apparel Exchange, told Jago News, “The future of Bangladesh’s RMG exports lies in penetrating new markets and meeting their demands. Strategic planning, government support, and entrepreneurial innovation are essential to sustain growth in non-traditional markets.”  

Fazle Shamim Ehsan, Executive President of the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA), added, “We must prioritise product innovation, diversified designs, and market-specific development. Signing FTA or PTA agreements with non-traditional markets can boost trade. Bangladeshi garments should be positioned as symbols of quality and fair pricing.” 

He also stressed the need for stronger communication and supply chains, particularly in the Asia-Pacific and Middle East regions.  

The RMG sector, Bangladesh’s primary export driver, earned $39.34 billion in 2024–25, an 8.84 per cent increase from $36.15 billion the previous year. 

Net garment export earnings rose by 9.73 per cent to $21.15 billion, up from $19.28 billion.